Full data history kept
The switch takes under five minutes of your time.
Save Google's margin of up to 20% with a CSS partner and make the most of your ad budget.
When you save Google's margin of up to 20%, you get 25% more from your ad budget. Where only €8 out of €10 previously went to the auction, your entire budget now goes directly to your bids.
3 steps. 0 downtime.
01
Sign up
Your name, email and phone, then your shop's Merchant Center ID and your card. Under 5 minutes, and 60 days to get it back.
02
Approve
We send a request to your Merchant Center, and you approve it with one click in your own account.
03
Save
Sit back and enjoy no longer paying Google's margin of up to 20%.
Before and after, with the same bid.
The example is a bid of 1.00 €. You bid exactly the same in both columns.
Google CSS
The standard setup everyone starts in
Your bid1.00 €
What reaches the auction0.80 €
Bid power100%
- Google's margin comes off every bid
- You bid higher than competitors on their own CSS
- No dedicated partner to call
TheCSSPartner by Gezar
Same campaigns, your full bid in the auction
Your bid1.00 €
What reaches the auction1.00 €
Bid powerup to 125%
- Up to 25% more bid power in every auction
- Shows up as lower click prices, more clicks or better positions
- A dedicated partner from Gezar in Aarhus, Denmark
A worked example with round numbers. Google's own CSS keeps a margin of up to 20% of your bid, and Google does not publish the exact figure. Through us your full bid counts, which is up to 25% more. Our own measurement at one customer points the same way, but it is an indication and not proof. How the extra bid power shows up varies with market, feed quality, competition and your bid strategy.
The questions everyone asks, answered up front.
Four shops wrote to us before they bought. These were their questions.
What does not happen
- No lost history. No relearning phase, no lost campaign data.
- No access to your ads. We connect to Merchant Center only. We cannot see your Google Ads account.
- No downtime. Your campaigns keep running through the switch.
- No contract. Cancel any time, with no notice period beyond the current billing period.
- No hidden fees. No setup fee, no per country fee, no percentage of your ad spend.
What you get
- Live within 24 hours. Usually the same day. Google allows itself up to two weeks.
- Full control. Your Merchant Center, your account, your campaigns, your bids.
- A person answers. Same day, from Aarhus in Denmark.
- An authorised CSS. Operating inside Google's own programme.
- 60 days money back. No questions asked, for any reason at all.
- The same, at a lower price than most. Most others charge more for it.
Coming from another CSS, and leaving us
If you run through another CSS today, Google lets that CSS keep your account for up to 14 days after you approve us, and your ads keep running with them in the meantime. Only your current CSS can waive that period. Ours is set to zero: if you ever leave us, you leave the same day.
Free listings, YouTube and Display keep running
Your free listings continue after the switch. And because our CSS is opted in to serve beyond Google Search, so do the Shopping tab, YouTube, Display and dynamic remarketing.
Checking it in your own account
The day after you go live, search Google Shopping for one of your own products. The grey line under your ad now reads "By Gezar", the company behind The CSS Partner. For the effect, open lost impression share due to rank on your Shopping campaigns: the share of auctions you lost on ad rank, which is your bid combined with quality. The extra bid power raises the bid and leaves quality alone, so this is where it shows most directly. Average cost per click is worth a look, but not a verdict.
What we need to start
Just one Merchant Center ID. If your shops sit under a parent account, give us that account's ID instead of each child's: Google's own switch runs at the parent level, and requesting it shop by shop risks pulling a child account out of its parent by mistake. We send the request the same day, and nothing in Google Ads or Merchant Center changes until you approve it.
The timeline is Google's, not ours
Our side takes minutes: you approve the request with one click inside your own account. What happens after that is Google's process, and Google reserves up to two weeks for it, though in practice most shops are live within 24 hours. Your ads keep running under your current setup the whole time, so there is no gap in coverage while you wait.
Your campaigns do not restart
The switch only changes which comparison service submits your ad, so your Google Ads account, campaigns, bids, budgets and targeting are untouched. There is no new learning period and no re-approval of your ads, because none of the auction inputs change, only who enters the bid on your behalf.
If it does not work out
You have 60 days from going live to change your mind and get a full refund, no questions asked. Switching back to your previous CSS, or to Google directly, uses the same one-click approval in Merchant Center as switching to us, so there is nothing to migrate either way.
What's visible after the switch
The grey provider line under a Shopping ad always names a CSS, whichever one happens to submit it. Today it most likely reads "Google" or another provider's name; after the switch it reads "by Gezar", the company behind The CSS Partner. That line is the only visible trace of the change, and it is also how anyone, including you, can check that it actually happened.
Nothing changes for shoppers
Shoppers see the same ad, in the same position, for the same product and price. The auction, the ranking and the shopper experience are identical: the only thing that moves is which authorised party submitted the winning bid, and that never shows up anywhere a shopper looks.