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The CSS Partner blog
Clear, practical guides on Google CSS, Shopping CPC savings, feed optimisation and the EU ruling that makes it all possible.
2026-05-30
CSS Partner Case Studies: What 20-40% Lower CPC Looks Like in 90 Days
What does a CSS Partner actually do to your numbers? Worked example scenarios showing how ~20% lower CPC plays out across different shop sizes.
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2026-05-16
The EU Ruling Behind CSS (AT.39740): Why Google Must Offer It
Case AT.39740 is why Google must offer CSS access on equal terms. The ruling, the €2.42bn fine, the 2024 confirmation, and what it means for your CPC.
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2026-05-05
Target ROAS in Google Shopping: Setup Guide + Calculator
How to set Target ROAS in Google Shopping correctly, calculate your break-even, avoid common mistakes, and lower the cost base with a CSS.
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2026-04-24
Negative Keywords in Google Shopping: Cut Wasted Spend
Negative keywords stop your Shopping ads showing for searches that never convert. Here is how to find them, structure them and cut wasted spend in 2026.
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2026-04-13
Performance Max vs Standard Shopping in 2026
Performance Max or Standard Shopping? A practical 2026 comparison of control, data, reach and when each wins, plus how a CSS lowers CPC on both.
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2026-04-02
CSS Availability in EU Markets: The Complete 2026 Reference
Where is Google CSS available, and what does coverage mean for multi-country shops? A clear 2026 reference to CSS markets and per-country fees.
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2026-03-24
Google Shopping Feed Optimization: The Complete 2026 Checklist
Your product feed decides which searches your Shopping ads show for. This 2026 checklist covers titles, attributes, images and the fixes that matter.
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2026-07-04
How to switch CSS partner: the complete step-by-step guide (2026)
Switching CSS partner is one click in Merchant Center. Live within 24 hours, zero downtime, nothing in your campaigns changes. Full walkthrough.
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2026-07-03
How to choose a Google CSS Partner: the complete buyer's checklist
A neutral checklist for choosing a Google CSS Partner: pricing model, lock-in, localisation, guarantee, support and PMax compatibility.
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2026-07-03
What Is a CSS Partner? The Complete 2026 Definition
A CSS Partner is a Google-authorised service that submits your Shopping ads and cuts your cost-per-click by around 20%. Here is exactly how, why, and what stays the same.
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