Get up to 25% more from your Google Shopping budget.
Save Google's margin of up to 20% with a CSS partner and make the most of your ad budget.
- Official Comparison Shopping Partner
- Built and run by Gezar in Aarhus, Denmark
60-day money-back guarantee
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174 €
Free delivery · In stock
By Gezar
This is how your Shopping listing looks after the switch.
Google takes a margin off every bid before it reaches the Shopping auction. Through a Comparison Shopping Service your whole bid goes in instead. The arrangement exists because the European Commission required Google to open Shopping to other services, so this is not a discount we invented. It is how the auction works in Europe.
In Google's own words
You approve the switch yourself, inside your own Merchant Center.
“admins of the Merchant Center account are notified of your request and can approve or decline the request in their Merchant Center account”
You can turn us off again, and it takes effect within a day.
“Opt-outs may take up to 24 hours to become effective”
Google reviews every CSS regularly and can suspend one that fails.
“All websites registered with the CSS programme are periodically reviewed to ensure that they meet the minimum requirements”
Your Merchant Center ID is an account number, not a password. We use it to send you a request. Nothing happens until you approve it inside Google, and you decide what access we get. You can set it to none.
Magnus Bo Nielsen
I built TheCSSPartner and I answer the phone myself.
Gezar, CVR 42476226, Lupinskrænten 58, 8500 Grenaa, Denmark·+45 21 96 58 66
Companies we work with
- Orthexa
- Danmarks-Posen
- Hvem.nu
See what you pay Google today
Drag the slider to see your extra ad budget.
What Google takes in margin today
680 €
With us you get it straight back as ad value
+680 €
When you save Google's margin of up to 20%, you get 25% more from your ad budget. Where only €8 out of €10 previously went to the auction, your entire budget now goes directly to your bids.
This calculation is an illustrative example based on a 20% margin. Your actual results always depend on the market, feed quality and competition.
Managing multiple clients?
Switch your whole portfolio to a single CSS in one click.
White-label Google CSS for agencies →Built on the EU's Google Shopping ruling (case AT.39740, upheld by the EU Court of Justice in 2024).
See the ruling →3 steps. 0 downtime.
01
Sign up
Enter your Merchant Center ID and pay. Setup takes under 5 minutes.
02
Approve
Within 24 hours, you will receive a request in Merchant Center that you approve with one click.
03
Save
Sit back and enjoy no longer paying Google's margin of up to 20%.
Founders Offer
60-day money-back guarantee. No questions asked.
16.66 € / mo per shop
11.66 €/ mo per shop
Billed annually. All prices exclude VAT.
- 60-day money-back guarantee
- 30% Founders discount locked in for good
- Unlimited products and ad spend
- Support from a human, not a bot
From 5 shops: 13.33 € 9.33 € per month per shop
No lock-in · Secure payment by Stripe
Frequently asked questions
No. The migration happens on Google's side of the setup while your campaigns keep running. There is zero downtime, and your ads do not stop for a moment.