Every fifth euro in your Shopping budget is wasted. Right now.
20% of every click goes into Google's own margin instead of yours. An independent CSS gives you the right to up to 20% lower cost-per-click. Same feed, same campaigns, live within 24 hours.
No lock-in·cancel any time·live in 24 hours
By Google
Cost per click
1.30 €
By TheCSSPartner
Cost per click
1.04 € −20%
Same feed, same ad. You save 0.26 € per click.
Side by side
See it on a live ad
The same product, the same price, the same position. Only the small grey provider line changes from Google to The CSS Partner, and your cost-per-click drops by about 20%.
Clara-Clean skraldespand 3x18L | 3-rums…
97,00 €
Danmarks-pos…
Free
By Google
Clara-Clean skraldespand 3x18L | 3-rums…
97,00 €
Danmarks-pos…
Free
By TheCSSPartner
How it works on the numbers
Same budget. Lower cost per click. More clicks.
Before
Via Google's own CSS
Cost per click
1.30 €
Clicks per month (same budget)
2.919
After
Via The CSS Partner
Cost per click
1.04 €−20%
Clicks per month (same budget)
3.649+25%
Example · typically 15-20% lower cost per click. An illustration of the mechanism, not a specific customer result.
Zero risk
Only your click price falls. You keep control.
The maths
Spend 1.300 € a month on Google Shopping?
Most shops do not lower the budget after switching to a CSS, so up to 20% cheaper clicks turn into about 25% more buying power out of the same budget (1 divided by 0.80 equals 1.25). That is growth, not a discount. Example figures.
AT.39740 · 2.42 billion EUR fine
European Commission, 27 June 2017
A regulated CSS option, created by the EU's Google Shopping ruling.
See your number first
How much are you losing right now?
Enter your monthly Google Shopping spend. We will show your approximate saving before you ever see our price.
Indicative only. Assumes a ~20% reduction on your Shopping click prices (typically 15 to 20%). The exact figure depends on your campaign mix.
Real proof
Already live on a real webshop.
This is not theory. A real Danish webshop already runs Google Shopping with our CSS attached. Look at any of its Shopping ads and you will see the CSS provider shown right there on the ad, in public, on Google.
- The switch is a Merchant Center setting, never a campaign change
- No downtime, no relearning, no lost conversion history
- The only visible change is the lower click price
Sponsored · Google Shopping
A real Danish webshop product
DKK 1.499 By TheCSSPartnerThe CSS provider shown on the ad ("By TheCSSPartner") is the public, visible proof that the CSS is live. Run by The CSS Partner.
How it works
Three steps. Live within 24 hours.
1. Sign up. Pay through Stripe and give us your webshop URL and Merchant Center ID at checkout.
2. We link your Merchant Center to our CSS. A Merchant Center setting, not a campaign change. Takes us under a day. You touch nothing in Google Ads.
3. You start saving from day 2. Same campaigns, lower click prices. We send you a monthly savings report in EUR.
No lock-in·cancel any time·live in 24 hours
Questions
Common questions
Are you a Google CSS provider?
Yes. We are a Google-approved CSS (a CSS member), active in all 21 European CSS countries. We move your Shopping clicks off Google's own comparison service and onto ours, which is what removes the margin. The saving comes from the CSS programme itself, which is EU-regulated.
What is the catch?
There is none. The CSS programme is regulated by the European Commission as part of its 2017 ruling against Google (case AT.39740). Google is legally required to treat approved CSSs on equal terms with its own service. The saving is real and measurable, not a loophole or a temporary promotion. You simply pay a small monthly fee to a CSS-approved service instead of paying Google's margin on every click.
Will it disrupt my campaigns?
No. CSS is a Merchant Center-level setting, not a campaign-level change. Your campaigns, feed, bids, conversion data and machine learning are untouched. There is no downtime and nothing to relearn. The only thing that changes is the click price, and it goes down.
How fast am I live?
Within 24 hours of you granting Merchant Center access. The switch itself takes us under a day to set up and verify.
Can I keep my current agency?
Yes, and it is often easier. CSS is a Merchant Center-level setting, so your agency does not touch your campaigns at all. They keep managing bids and strategy as normal while we handle the CSS link. If your agency would rather offer CSS under their own brand, our white-label option handles that on a single invoice.
The person behind it
Built by someone who was tired of the CSS industry himself.
Founder
I ran a marketing agency for five years and set up Google Shopping for all kinds of webshops. Every time I hit the same thing with CSS: expensive, opaque, per-country fees, lock-in, and a support queue where you were just a number.
So I built the thing I always wished existed. One fixed, honest price. All 21 countries included. No lock-in. A real person who answers the phone. I run my own and my clients' Google Shopping through this exact CSS.
I work from Aarhus and serve webshops across Europe.
Magnus, founder of The CSS Partnera part of Gezar
From the blog
Guides and insights
See all articles →Claim your saving
Ready to claim your 20% Google Shopping saving?
Same campaigns. Same feed. Lower click prices, live within 24 hours. Backed by a 60-day money-back guarantee.
No lock-in·cancel any time·live in 24 hours