The CSS Partner
You are overpaying Google on every Shopping click. As a Google-approved CSS we move your clicks off Google's own margin, so you pay up to 20% less per click and put 25% more budget into bids. Your campaigns, feed and budget stay exactly as they are. Live within 24 hours.
Is this for you? CSS pays off clearly from about 300 EUR/month in Google Shopping spend. Below that, the saving and the fee roughly cancel out. Above it, you profit from day one. Run your numbers below.
Same budget, more reach
Pay up to 20% less per click, so the same budget buys 25% more bidding power. Nothing else changes.
Product name shown in Shopping
EUR 249.00By Gezar
See your number first
Enter your monthly Google Shopping spend. We will show your approximate saving before you ever see our price.
Indicative only. Assumes a ~20% reduction on your Shopping click prices (typically 15 to 20%). The exact figure depends on your campaign mix.
Why The CSS Partner
Same regulated CSS saving as everyone else, delivered the way you actually want it.
01
A transparent flat monthly price. No hidden fees, no setup cost, no lock-in. Cancel any time.
02
Talk to Magnus, your named success manager, not a ticket in another country. He sets up the CSS link himself and stays the person you reach if anything needs sorting.
Magnus Bo Nielsen · founder, Gezar · Aarhus, Denmark
03
One price covers every European CSS market. Sell across borders without juggling providers or invoices.
04
You hand over only your Merchant Center ID. We do the rest and you are live within 24 hours, with no campaign changes.
05
If you have not saved more than you paid us in the first 60 days, you get every cent back. No form, no questions.
Why you are overpaying Google
In 2017 the European Commission fined Google 2.42 billion EUR for favouring its own shopping service and forced it to give independent Comparison Shopping Services equal access to the Shopping auction (case AT.39740, upheld by the Court of Justice in 2024). Claiming that access through a CSS is doing exactly what the ruling was designed to enable: you pay a small fee to an independent service instead of Google's margin on every click. You keep your current setup.
Sources: European Commission press release (27 June 2017) and the Court of Justice ruling in case C-48/22 P (2024).
You can remove our access with one click, at any time.
Real proof
This is not theory. A real Danish webshop already runs Google Shopping with our CSS attached. Look at any of its Shopping ads and you will see the CSS provider shown right there on the ad, in public, on Google.
Sponsored · Google Shopping
A real Danish webshop product
DKK 1.499By Gezar
The CSS provider shown on the ad ("By Gezar") is the public, visible proof that the CSS is live. Run by The CSS Partner.
The launch offer
60-day savings guarantee. If you have not saved more on your Shopping clicks than you paid us within the first 60 days, you get every cent back. No form, no questions.
Honest small print: the guarantee does not apply if Merchant Center access is never granted, or if the shop is closed before the 60 days are up.
Launch price
Per shop, billed annually (≈ €11.64/mo). That is 30% off the standard €199.50/year, and it stays locked forever: every renewal is €139.65/year, year after year, for as long as your membership is active. This is not a one-off discount. Save €59.85/year.
60-day full-refund savings guarantee. You hand over only your Merchant Center ID and webshop URL at checkout.
Prefer to try first?
Per shop, monthly, no lock-in, cancel any time.
Running more than 20 shops, or want this white-labelled under your own brand? Contact us for a single-invoice agreement.
Multiple shops?
Running several shops? Every 5th shop is free, and the launch price (30% off) applies on top for the first 50 members. Enter your number of shops to see the standard monthly and annual price.
Standard rate €19.95/shop/month (or €199.50/shop/year), every 5th shop free. Launch price (30% off) applies on top for the first 50 members. All prices exclude VAT.
How it works
Questions
Yes. We are a Google-approved CSS (a CSS member), active in all 21 European CSS countries. We move your Shopping clicks off Google's own comparison service and onto ours, which is what removes the margin. The saving comes from the CSS programme itself, which is EU-regulated.
There is none. The CSS programme is regulated by the European Commission as part of its 2017 ruling against Google (case AT.39740). Google is legally required to treat approved CSSs on equal terms with its own service. The saving is real and measurable, not a loophole or a temporary promotion. You simply pay a small monthly fee to a CSS-approved service instead of paying Google's margin on every click.
No. CSS is a Merchant Center-level setting, not a campaign-level change. Your campaigns, feed, bids, conversion data and machine learning are untouched. There is no downtime and nothing to relearn. The only thing that changes is the click price, and it goes down.
Within 24 hours of you granting Merchant Center access. The switch itself takes us under a day to set up and verify.
€139.65/year per shop (≈ €11.64/month), which is 30% off the standard €199.50/year. It is locked for as long as your membership stays active: every renewal is €139.65/year, year after year, not a one-off introductory discount. It is available to the first 50 members, and it combines with the every-5th-shop-free volume pricing.
Yes, and it is often easier. CSS is a Merchant Center-level setting, so your agency does not touch your campaigns at all. They keep managing bids and strategy as normal while we handle the CSS link. If your agency would rather offer CSS under their own brand, our white-label option handles that on a single invoice.
Claim your saving
Same campaigns. Same feed. Lower click prices, live within 24 hours. Backed by a 60-day money-back guarantee.