We are Gezar. We built The CSS Partner because Google Shopping was more expensive than it needed to be.

Where this started

Gezar is a digital marketing agency based in Aarhus, Denmark. We have been running Google Ads and Google Shopping campaigns for webshops for years. At some point, we realised that every one of our Shopping clients was paying more per click than they legally needed to.

Not because of bad campaigns. Not because of poor bids. Because of how Google's auction is structured when you run through Google directly rather than through an authorised CSS.

We were already operating as an authorised CSS for our own clients. The question was whether to make it available as a standalone service to shops that manage their own campaigns or work with other agencies. The answer was yes.

That is The CSS Partner.

What we are

An authorised Comparison Shopping Service (CSS) operating under Google's CSS programme. We are active in all 21 European CSS markets where Google CSS is available.

If you want to verify that we are genuinely live and not just a website with claims on it: search Google Shopping in any of our active markets. You will see "By TheCSSPartner" in the grey provider line beneath ads for our merchants. That is real, it is happening now, and it is the proof that the mechanism works.

We operate under Gezar (CVR: 42476226), registered in Denmark. We are not a faceless platform. There is a small team behind this, based in Aarhus.

Why we think the pricing is right

20 € per month. All 21 countries. No contract.

We looked at what other CSS providers charge and decided not to copy the approaches we found unconvincing: per-country fees that add up quietly, lower-tier plans that restrict your market coverage, annual commitments required to access the headline price.

The flat price is partly practical (it is simple to explain and invoice) and partly a statement of what we think CSS should cost. The value is in the ~20% CPC saving, which is structural and ongoing. The subscription should be a small, predictable line item relative to that saving, not a source of complexity.

What you get beyond the CSS

The same thing Gezar clients get: direct access to a real person when you have a question.

We are not a faceless SaaS platform with a chatbot at the front door. If something needs attention, you contact us and you reach someone who can actually do something about it. No ticket queue, no escalation paths, no three-day response time for a simple question.

That is not a feature we invented for marketing purposes. It is how we run the agency. The CSS Partner gets the same treatment.

Our position on the EU ruling

We think the European Commission was right.

In June 2017, the Commission fined Google EUR 2.42 billion (case AT.39740) for abusing its dominant market position to give its own Google Shopping service preferential placement over rival comparison services. The remedy required Google to open the auction to authorised CSS providers on equal terms.

That ruling created the structural mechanism that makes the ~20% saving possible. We are transparent about this because we think it matters. You are not relying on a clever workaround or a loophole that might close. You are using a service that exists because a regulatory body decided Google's original approach was not fair to the market.

The Court of Justice of the EU confirmed the Commission's decision in 2024. The mechanism is settled.

What we are not

We are not a Google Partner agency offering to manage your campaigns. The CSS Partner is not a campaign management service. We do not touch your bids, your budgets, your targeting or your Google Ads account.

We are also not affiliated with or endorsed by Google. We are an authorised CSS operating under Google's programme, the same way thousands of other CSS providers in Europe operate.

If you want full-service Google Ads management, Gezar offers that separately at gezar.dk. The CSS Partner is specifically the CSS subscription: the structural CPC reduction, the transparent flat price, the direct support.

Who to contact

Magnus Bo Nielsen runs Gezar and The CSS Partner. You can reach us directly at the contact page. No form that disappears into a queue. No pre-sales chatbot. Just email or a short call.

We are based in Aarhus, Denmark. Our working hours are Central European Time. Response time is same-day for most questions.