Google Shopping in North Macedonia: Cyrillic titles and a denar price list
Founder · Gezar & TheCSSPartner
Runs Gezar and TheCSSPartner, an authorised Comparison Shopping Service for Google Shopping. Grenaa, Denmark (CVR 42476226).
4 min
North Macedonia is a non-EU market in the first 2026 wave, with spend in Macedonian denar. We will confirm CSS availability before making any connection claim here.
Macedonian is written in Cyrillic
Shoppers type their queries in the Cyrillic alphabet. A feed whose product titles are in English, or transliterated into Latin letters, will not match them.
Titles are the field Shopping matches hardest, so translate them properly into Macedonian even if the descriptions stay automatic. This is the single change that decides whether a feed works in this market.
Bulgarian, Serbian and Macedonian all use Cyrillic, and they are different languages. A feed lifted from one of the others produces titles that look plausible to you and match nothing.
Tell us North Macedonia matters, and we will tell you when it opens
Put North Macedonia on the waitlist. One email about North Macedonia.
The denar is managed against the euro, not fixed by law
North Macedonia uses the Macedonian denar. The national bank runs a de facto stable rate against the euro rather than a legal peg, which is a weaker guarantee than the fixed rate Bosnia has.
Price in denar and review the rate on a schedule. Converting once and leaving it is how a price list drifts away from the market without anyone noticing.
The shop systems here, and how they reach Merchant Center
The only technology-detection dataset found for North Macedonia ranks WooCommerce far ahead of every other shop system, with Shopify a distant second; no independent second source with a comparable current ranking could be found for this market. WooCommerce connects to Google Merchant Center via the official Google for WooCommerce plugin, and Shopify via the Google and YouTube sales channel.
Frequently asked
Is North Macedonia in the EU?
No. It is a candidate country, so customs, VAT and delivery follow non-EU rules, and the currency is not tied to the euro by law.
Which script should the feed use?
Cyrillic. Latin transliteration is readable to a Macedonian shopper but it is not what they type into the search box, and Shopping matches the string rather than the meaning.
Can I reuse a Bulgarian or Serbian feed?
No. All three use Cyrillic and all three are separate languages, so a borrowed feed looks correct to anyone who does not read it and matches almost nothing.
Does switching CSS mean changing my product feed?
No. The switch only changes which authorised CSS submits the ad that Merchant Center already builds from your feed. However your catalogue reaches Merchant Center today, it keeps reaching it exactly the same way.
Is there a setup fee or a minimum contract?
No setup fee, and no lock-in: cancel from your portal whenever you like. You also have 60 days after going live to change your mind for a full refund, no questions asked.
Do you build a custom feed, or use what I already have?
We use the feed you already send to Merchant Center. There is nothing new to build, and no separate export just for us.
Does this work if I already run Performance Max, not just standard Shopping?
Yes. The bid-power effect applies to the Shopping portion of a PMax campaign specifically; the rest of the campaign runs exactly as before, because the switch happens in Merchant Center, not inside the campaign itself.
Is there a limit on how many shops I can add?
No. Pricing is per shop with an automatic volume discount from five shops, calculated from your total. Adding more shops later just recalculates that total; it does not require a new agreement.
Who do I actually talk to if something needs fixing?
A real person on our side, not an anonymous ticket queue. Support, billing and cancellation are all handled from the same portal you use to add a shop.
Does the switch pause my ads while Google processes it?
No. Your ads keep running the entire time, under whichever CSS is currently submitting them, until the new one is confirmed. There is no gap in coverage.
Is my data shared with anyone new by switching?
No. A CSS only submits the ad your Merchant Center feed already builds; it does not see your website, your customers or any data beyond what Merchant Center already exposes to any authorised party.
Other markets
- Κύπρος / Kıbrıs
- Luxembourg / Lëtzebuerg
- Moldova
- Malta
- Liechtenstein
- България (Bulgaria)
- Hrvatska
- Lietuva
- Slovenija
- Србија (Srbija)
- Bosna i Hercegovina
- Crna Gora
- Eesti
- Latvija
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