Google Shopping in Norway: outside the EU, inside the EEA
Founder · Gezar & TheCSSPartner
Runs Gezar and TheCSSPartner, an authorised Comparison Shopping Service for Google Shopping. Grenaa, Denmark (CVR 42476226).
4 min
Norway is in the EEA rather than the EU, and CSS is available here. Your spend and saving are in Norwegian kroner, covered by the same 20 € per shop per month.
Norway is in the EEA, not the EU, and that changes the paperwork
Goods crossing into Norway clear customs, and VAT on consumer sales of low-value goods runs through a simplified scheme for registered foreign sellers rather than being collected at the border.
The thresholds and the registration rules change from time to time, so confirm the current position with your accountant before you launch rather than after.
The krone floats, and "kr" is shared with two neighbours
Norwegian, Swedish and Danish currencies all abbreviate to kr, and only one of the three is pegged to anything. State NOK explicitly in the feed.
A euro price list converted once will drift here. Decide the cadence up front.
Bokmål is where retail search happens
Norwegian has two written standards. Bokmål is the one the overwhelming majority of commerce and search runs in.
Write the titles in bokmål and let that be the end of the decision.
The shop systems here, and how they reach Merchant Center
Norwegian online stores run on a mix of international and domestic platforms. Shopify and WooCommerce are both in wide use, alongside the Norway-based platform Mystore, which lists more than 1,600 stores on its platform. Shopify connects to Google Merchant Center through its built-in Google and YouTube sales channel, WooCommerce stores typically use the official Google for WooCommerce plugin, and Mystore offers a dedicated Google Shopping extension that generates a Merchant Center product feed.
Frequently asked
Is Norway in the EU?
No. Norway is in the EEA, so customs and VAT work differently from an EU market.
Which currency do I price in?
The Norwegian krone, stated as NOK. The kr abbreviation is shared with Sweden and Denmark.
Can I reuse my Danish or Swedish feed?
No. The languages are close and the search strings are not.
Is Norway worth the customs work?
Around 5.6 million people with very high purchasing power. The market is small and the buyers are not price-led, which suits shops that compete on something other than being cheapest.
Does my Swedish setup cover Norway?
No. Different currency, different language, and Norway sits outside the EU customs union.
Will this break my existing Merchant Center setup?
No. Nothing about how your feed reaches Merchant Center changes. The switch is a single approval inside the account you already have, not a new integration.
Am I locked into anything by switching?
No. There is no contract length and no setup cost, and inside the first 60 days you can get a full refund without giving a reason.
Do you build a custom feed, or use what I already have?
We use the feed you already send to Merchant Center. There is nothing new to build, and no separate export just for us.
Who do I actually talk to if something needs fixing?
A real person on our side, not an anonymous ticket queue. Support, billing and cancellation are all handled from the same portal you use to add a shop.
Is there a limit on how many shops I can add?
No. Pricing is per shop with an automatic volume discount from five shops, calculated from your total. Adding more shops later just recalculates that total; it does not require a new agreement.
Does the switch pause my ads while Google processes it?
No. Your ads keep running the entire time, under whichever CSS is currently submitting them, until the new one is confirmed. There is no gap in coverage.
Is my data shared with anyone new by switching?
No. A CSS only submits the ad your Merchant Center feed already builds; it does not see your website, your customers or any data beyond what Merchant Center already exposes to any authorised party.
Does this work if I already run Performance Max, not just standard Shopping?
Yes. The bid-power effect applies to the Shopping portion of a PMax campaign specifically; the rest of the campaign runs exactly as before, because the switch happens in Merchant Center, not inside the campaign itself.
Other markets
See it on your own account
Usually live within 24 hours, from 11.66 €/month per shop, every live CSS country included, no contract.
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