Google Shopping in Romania: leu pricing and nineteen million people
Founder · Gezar & TheCSSPartner
Runs Gezar and TheCSSPartner, an authorised Comparison Shopping Service for Google Shopping. Grenaa, Denmark (CVR 42476226).
4 min
Romania is a non-euro EU market, so your Shopping spend and the CSS saving are in lei. The 20 € per shop per month applies with no per-country surcharge.
One of the larger markets on this list, and not a euro one
Romania has roughly nineteen million people and prices in lei. It is in the EU without being in the eurozone, so the price list is a separate thing you maintain.
The rate floats. Converting a euro catalogue once and leaving it is how a margin erodes without anyone filing a bug.
Romanian is a Romance language with its own diacritics
Romanian uses ă, â, î, ș and ț. Exports that strip them produce titles that look close and match nothing.
The ș and ț in particular are often replaced with the wrong lookalike character, which is worse than dropping them: it looks correct in review.
Moldova reads the same language
If you later add Moldova, the titles and descriptions transfer almost unchanged. The currency does not: Moldova uses its own leu, which is a different currency.
That makes Romania the natural first of the two and Moldova a cheap follow-on.
The shop systems here, and how they reach Merchant Center
Three independent sources on Romanian webshops, ShopRank's technology scan, W3Techs' site survey, and Tembi's platform-usage analysis, agree that WooCommerce, Shopify, and PrestaShop are the country's three most-used shop systems, in that order, though the exact share attributed to each varies significantly by source and method. WooCommerce connects to Google Merchant Center through the official Google for WooCommerce plugin, Shopify through the Google and YouTube sales channel, and PrestaShop through its official Marketing with Google module, which syncs the product catalog to Merchant Center automatically.
Frequently asked
Which currency do I price in?
The Romanian leu. Romania is in the EU but not the eurozone.
What breaks most often in a Romanian feed?
The diacritics, especially ș and ț being swapped for similar-looking characters.
Does my Romanian feed work in Moldova?
For language, almost entirely. For currency and shipping, not at all.
How big is the Romanian market?
Around 19 million people, which makes it one of the larger markets on this list and among the least contested.
Do I have to price in lei?
Yes. Romania is in the EU and not in the eurozone, so the price list is a separate thing you maintain.
Do I need to touch my feed to make this work?
No. Whatever gets your catalogue into Merchant Center today keeps doing exactly that. A CSS sits one layer up: it changes who submits the bid, not how the feed gets there.
What if I want to leave after switching?
Cancel any time from your portal, with no minimum term and no exit fee. Inside the first 60 days you can also just ask for your money back, no explanation required.
Do I need a second feed just for this?
No. The same feed that already reaches Merchant Center is what a CSS submits from. One feed, one Merchant Center account, no duplicate setup.
Does this work if I already run Performance Max, not just standard Shopping?
Yes. The bid-power effect applies to the Shopping portion of a PMax campaign specifically; the rest of the campaign runs exactly as before, because the switch happens in Merchant Center, not inside the campaign itself.
Is there a limit on how many shops I can add?
No. Pricing is per shop with an automatic volume discount from five shops, calculated from your total. Adding more shops later just recalculates that total; it does not require a new agreement.
Who do I actually talk to if something needs fixing?
A real person on our side, not an anonymous ticket queue. Support, billing and cancellation are all handled from the same portal you use to add a shop.
Does the switch pause my ads while Google processes it?
No. Your ads keep running the entire time, under whichever CSS is currently submitting them, until the new one is confirmed. There is no gap in coverage.
Is my data shared with anyone new by switching?
No. A CSS only submits the ad your Merchant Center feed already builds; it does not see your website, your customers or any data beyond what Merchant Center already exposes to any authorised party.
Other markets
See it on your own account
Usually live within 24 hours, from 11.66 €/month per shop, every live CSS country included, no contract.
Get started
