Google Shopping in Poland: złoty pricing and seven cases
Founder · Gezar & TheCSSPartner
Runs Gezar and TheCSSPartner, an authorised Comparison Shopping Service for Google Shopping. Grenaa, Denmark (CVR 42476226).
4 min
Poland is a non-euro EU market, so your Shopping spend and the CSS saving are both denominated in zloty. The 20 € per shop per month covers it with no per-country charge.
Poland has not adopted the euro
Prices are in złoty, and the rate floats against the euro rather than tracking it. A euro price list converted once will drift away from the market without anything visibly breaking.
Decide a re-pricing cadence before launch. It is a decision, not a task you will remember to do.
Polish inflects hard, and titles carry the cost
Polish has seven cases, and shoppers type whichever form the sentence needs. A title stuck in the dictionary form loses queries a person would call identical.
Polish also uses ą, ć, ę, ł, ń, ó, ś, ź and ż. An export that strips them produces titles that match nothing.
What the margin costs here
Up to a fifth of every bid is taken before the auction, from industry experience and ours rather than a Google disclosure. On a złoty budget that is the same proportion as anywhere else.
Poland is one of the larger markets on this list, so the absolute number gets big quickly.
The shop systems here, and how they reach Merchant Center
WooCommerce, PrestaShop and the Polish platform Shoper are the most common ecommerce platforms among Poland's active online stores, with the Polish platform IdoSell also present in a smaller share of the market. WooCommerce and PrestaShop stores typically connect to Google Merchant Center through an official plugin or module that syncs product data automatically. Shoper and IdoSell both generate a native XML product feed inside the platform, which the merchant then submits to Merchant Center as a file link that Google fetches on a recurring schedule.
Frequently asked
Which currency do I price in?
The złoty. Poland is in the EU but not the eurozone.
Will Poland adopt the euro?
There is no adoption date. Plan for a maintained złoty price list.
What should I fix first in the feed?
Titles: the case forms and the diacritics. Both decide whether you appear at all.
How big is the Polish market?
Around 37 million people, the largest of the newer EU markets and the biggest non-euro market on this list.
Do I need a Polish company?
No. The feed and the Merchant Center account are what matter, not where the company sits.
Is this a new integration I have to build?
No. There is nothing to build. Whatever already pushes your catalogue into Merchant Center keeps running unchanged; the switch itself is one approval, not a new connection.
Does trying this cost anything if it does not work out?
Not if you decide within 60 days: full refund, no questions. Outside that window there is still no lock-in, just monthly billing you can stop from your portal.
Do I need a second feed just for this?
No. The same feed that already reaches Merchant Center is what a CSS submits from. One feed, one Merchant Center account, no duplicate setup.
Does the switch pause my ads while Google processes it?
No. Your ads keep running the entire time, under whichever CSS is currently submitting them, until the new one is confirmed. There is no gap in coverage.
Is there a limit on how many shops I can add?
No. Pricing is per shop with an automatic volume discount from five shops, calculated from your total. Adding more shops later just recalculates that total; it does not require a new agreement.
Who do I actually talk to if something needs fixing?
A real person on our side, not an anonymous ticket queue. Support, billing and cancellation are all handled from the same portal you use to add a shop.
Is my data shared with anyone new by switching?
No. A CSS only submits the ad your Merchant Center feed already builds; it does not see your website, your customers or any data beyond what Merchant Center already exposes to any authorised party.
Does this work if I already run Performance Max, not just standard Shopping?
Yes. The bid-power effect applies to the Shopping portion of a PMax campaign specifically; the rest of the campaign runs exactly as before, because the switch happens in Merchant Center, not inside the campaign itself.
Other markets
- Danmark
- Sverige
- Deutschland
- Nederland
- Suomi
- France
- España
- België / Belgique
- Italia
- Österreich
- Portugal
- Česko (Česká republika)
See it on your own account
Usually live within 24 hours, from 11.66 €/month per shop, every live CSS country included, no contract.
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