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Google Shopping in Moldova: one feed can serve two countries

Magnus Bo Nielsen

Magnus Bo Nielsen

Founder · Gezar & TheCSSPartner

Runs Gezar and TheCSSPartner, an authorised Comparison Shopping Service for Google Shopping. Grenaa, Denmark (CVR 42476226).

4 min

Delayed, with no new date. On 5 September 2026 Google told us the expansion was delayed, live experiments were paused and the timetable was being revised. No replacement date was given, and Google's public CSS documentation still lists only the 21 established countries. We email you when Moldova is confirmed.

Moldova is a non-EU market in the first 2026 wave, with spend denominated in Moldovan leu. We do not yet claim CSS is confirmed here; we will verify before connecting any merchant.

Romanian is the language, and Romania is next door

Moldova's language is Romanian. A feed written for the Romanian market works here with almost no change, which makes Moldova one of the cheapest additions on this list for a merchant already selling into Romania.

The currency is the difference: Moldova uses the Moldovan leu, not the euro and not the Romanian leu, so the price list is separate even when the words are not.

Tell us Moldova matters, and we will tell you when it opens

Put Moldova on the waitlist. One email about Moldova.

Choose the markets you’re waiting for

Get an availability update for your selected countries. No account, payment or credit card required.

Countries (choose one or more)

These 15 markets are pending in our expansion watchlist; selecting one does not mean it is currently available.

Outside the EU, and that is the open question

Moldova is not an EU member. Shopping ads availability, a live experiment and full CSS programme availability are three different things, and one does not confirm the others.

We do not yet know whether the CSS programme will apply here, and we would rather say so than let a waitlist signup imply an answer we do not have.

Distance is the constraint here, not language

Moldova is landlocked, bordered by Romania and Ukraine, and most delivery routes into it run through Romania.

That makes shipping time and cost the field to get right, not translation. It is the opposite of the usual new-market problem, where the language is hard and the logistics are solved.

What happens to the Founders price while you wait

The 30% Founders rate is capped at the first 50 customers across the whole programme, not per country, so it can close before Moldova opens. Joining the waitlist puts you on the list we email the day it does, so you decide with the terms in front of you instead of finding out afterwards what changed.

Frequently asked

Is Moldova in the EU?

No. Moldova is a candidate country, so customs, VAT and delivery follow non-EU rules even where the language and the paperwork look familiar from Romania.

Can I reuse my Romanian feed?

For language, yes. For currency, shipping and availability, no.

Which currency do I price in?

The Moldovan leu. Despite the shared name it is a separate currency from the Romanian leu, with its own rate, so a Romanian price list cannot simply be copied across.

Am I locked into anything by switching?

No. There is no contract length and no setup cost, and inside the first 60 days you can get a full refund without giving a reason.

Does the money-back guarantee apply once this opens?

Yes, on the same terms as every live market: 60 days from going live to change your mind, no questions asked.

Does the switch pause my ads while Google processes it?

No. Your ads keep running the entire time, under whichever CSS is currently submitting them, until the new one is confirmed. There is no gap in coverage.

Is there a limit on how many shops I can add?

No. Pricing is per shop with an automatic volume discount from five shops, calculated from your total. Adding more shops later just recalculates that total; it does not require a new agreement.

Who do I actually talk to if something needs fixing?

A real person on our side, not an anonymous ticket queue. Support, billing and cancellation are all handled from the same portal you use to add a shop.

Is my data shared with anyone new by switching?

No. A CSS only submits the ad your Merchant Center feed already builds; it does not see your website, your customers or any data beyond what Merchant Center already exposes to any authorised party.

Does this work if I already run Performance Max, not just standard Shopping?

Yes. The bid-power effect applies to the Shopping portion of a PMax campaign specifically; the rest of the campaign runs exactly as before, because the switch happens in Merchant Center, not inside the campaign itself.

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