Google Shopping in Latvia: decide which language your feed speaks
Founder · Gezar & TheCSSPartner
Runs Gezar and TheCSSPartner, an authorised Comparison Shopping Service for Google Shopping. Grenaa, Denmark (CVR 42476226).
4 min
Latvia is a euro market in the second 2026 wave. Prepare now so up to 25% more bid power applies the moment Shopping goes live, because Google's margin of up to 20% no longer comes off your bid.
Two languages are in daily commercial use
Latvian is the state language, and a large part of the population speaks Russian at home. Both groups buy online, and they do not type the same query for the same product.
Running two feeds in a market of under two million rarely pays for itself. Pick the language your buyers search in, write the titles properly in that one, and measure before you split.
Tell us Latvia matters, and we will tell you when it opens
Put Latvia on the waitlist. One email about Latvia when it opens.
The Baltic states are not one market
Latvia sits between Estonia and Lithuania and shares the euro with both, but not the language, and only partly the retail landscape. A campaign structure that treats the three as one geography will average away the differences that matter.
Separate them at the campaign level from the start. Merging later loses the history.
The shop systems here, and how they reach Merchant Center
Two source families disagree on whether WooCommerce or unclassified custom-built stores form the largest single group among Latvian webshops, but among named shop systems both rank WooCommerce first, Shopify second, and OpenCart third, without agreeing on the exact gaps between them. WooCommerce connects to Google Merchant Center via the official Google for WooCommerce plugin, Shopify via the Google and YouTube sales channel, and OpenCart via third-party feed extensions listed in its own marketplace, since it has no first-party integration.
Frequently asked
Is Latvia in the eurozone?
Yes, since 2014.
Does Latvian use special characters?
Yes: ā, č, ē, ģ, ī, ķ, ļ, ņ, š, ū and ž. If your export strips them, your titles stop matching.
Can I reuse an Estonian feed?
No. Estonian is an unrelated language, and a Lithuanian feed does not transfer either despite both being Baltic.
Do I need to touch my feed to make this work?
No. Whatever gets your catalogue into Merchant Center today keeps doing exactly that. A CSS sits one layer up: it changes who submits the bid, not how the feed gets there.
What if I want to leave after switching?
Cancel any time from your portal, with no minimum term and no exit fee. Inside the first 60 days you can also just ask for your money back, no explanation required.
Do I need a second feed just for this?
No. The same feed that already reaches Merchant Center is what a CSS submits from. One feed, one Merchant Center account, no duplicate setup.
Who do I actually talk to if something needs fixing?
A real person on our side, not an anonymous ticket queue. Support, billing and cancellation are all handled from the same portal you use to add a shop.
Is there a limit on how many shops I can add?
No. Pricing is per shop with an automatic volume discount from five shops, calculated from your total. Adding more shops later just recalculates that total; it does not require a new agreement.
Does the switch pause my ads while Google processes it?
No. Your ads keep running the entire time, under whichever CSS is currently submitting them, until the new one is confirmed. There is no gap in coverage.
Is my data shared with anyone new by switching?
No. A CSS only submits the ad your Merchant Center feed already builds; it does not see your website, your customers or any data beyond what Merchant Center already exposes to any authorised party.
Does this work if I already run Performance Max, not just standard Shopping?
Yes. The bid-power effect applies to the Shopping portion of a PMax campaign specifically; the rest of the campaign runs exactly as before, because the switch happens in Merchant Center, not inside the campaign itself.
Other markets
- Κύπρος / Kıbrıs
- Luxembourg / Lëtzebuerg
- Moldova
- Северна Македонија (Severna Makedonija)
- Malta
- Liechtenstein
- България (Bulgaria)
- Hrvatska
- Lietuva
- Slovenija
- Србија (Srbija)
- Bosna i Hercegovina
- Crna Gora
- Eesti
See it on your own account
Usually live within 24 hours, from 11.66 €/month per shop, every live CSS country included, no contract.
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