White label CSS for agencies, beta v0.7
White label CSS with your agency's name
Your name appears under your clients' Shopping ads, and your clients get up to 20% cheaper clicks. 0 € setup, and nothing changes in their Google Ads.
The first 30 days are free from the day your domain goes live. After that, you pay 100 € a month plus 10 € per shop, and 5 € per shop from shop 51. Prices exclude VAT.
The name under the ad becomes yours
Every Shopping ad shows the name of the CSS the shop uses, for example “By Google” or “By Gezar”. With white label, your agency's name is there, and the link leads to a comparison site on your own domain, which we build and run for you.
- Your agency's name appears under every Shopping ad your clients run.
- Google's margin of up to 20% is removed, so your clients get up to 20% cheaper clicks.
- You set your own price for your clients and invoice them yourself, so the difference is yours.
What happens, step by step
- 1
You apply
Today, a few minutes
You fill in the form at the bottom of this page and save your card with Stripe. Nothing is charged.
- 2
We approve your agency
Within one working day
We approve every agency ourselves. If we say yes, you get access to the portal. If we say no, we delete your card, and you have paid nothing.
- 3
You set up your site
Whenever it suits you
In the portal you choose your name, logo, colours and domain and fill in the details Google asks for.
- 4
Google approves your domain
Usually about two weeks
We submit your CSS domain to Google. Google gives this approval itself, so plan your launch around Google's timing, not ours.
- 5
You connect your clients
Once the domain is live
You add your clients' Merchant Center accounts, and an admin on the client's side approves with one click. The 30 free days start on the day your domain goes live, and if you cancel before they are over, you pay nothing.
What it costs, exactly
With 10 shops you pay 200 € a month once the free days are over. If you have no shops connected yet, you pay only the base price.
- 0 € setup.
- The first 30 days are free, counted from the day your domain goes live. Cancel during those days and you pay nothing.
- After that, you pay 100 € a month plus 10 € per shop, and 5 € per shop from shop 51.
- You pay a fixed price per shop, never a percentage of your clients' ad spend, and you can cancel month to month.
- The price is per Merchant Center account, not per country, and every country in Google's CSS programme is included.
- The base price is billed monthly. Each shop is billed for the days it is connected, so a shop you remove costs nothing from the next day.
All prices exclude VAT. You set your own price for your clients and invoice them yourself. We send one combined invoice to your agency each month.
Price per month
| Shops | Per month |
|---|---|
| 1 | 110 € |
| 10 | 200 € |
| 20 | 300 € |
| 50 | 600 € |
| 100 | 850 € |
Per month
What does not change
- Your clients' Merchant Center and Google Ads accounts stay theirs. Campaigns, bids and budgets stay the same.
- We never get access to your clients' Google Ads accounts, and we do not need access to their Merchant Center accounts.
- We never sell to your clients. The relationship is yours.
What a switch did for one online shop
Danmarks-Posen switched from Google's own CSS to ours. Its Shopping clicks became 18% cheaper. For the whole Performance Max campaign, impression share rose from 23.8% to 28.8%, with 11% more clicks and 4% less spend.
How to show a client it works
- 1Compare the 30 days before the switch with the period after it.
- 2Leave out the first seven days after the switch.
- 3Keep the bid strategy and targets unchanged during that time.
- 4The margin can show up as lower click prices, more clicks or better positions, and that varies with market, feed quality and competition. So report impression share and Search lost IS (rank), not only average cost per click (CPC). In Performance Max, impression share mixes Search and Shopping, so a Standard Shopping campaign gives the cleaner result if the client has one.
Questions agencies ask
Do my clients need to do anything?
An admin on the client's Merchant Center account approves the request from your CSS with one click, inside Merchant Center. That can be the client or you, if you have admin access. Campaigns, bids and budgets are not touched, and there is no learning phase.
Why save my card when I am not paying anything now?
So the billing can start on its own once the 30 free days are over, without you having to do anything. Until then nothing is charged. If we say no to your application, we delete the card.
What happens when a client leaves?
You remove the shop in the portal. Each shop is billed by the day, so it costs nothing from the day after you remove it. There is no separate contract for each client.
Can I set my own price for my clients?
Yes. You set your own price and invoice your clients yourself. We send one combined invoice to your agency.
What can I do in the portal?
You see your clients and their shops with the status of each shop, you can give colleagues their own login, you see figures per client, and you find your subscription and invoices. The help centre explains it step by step in English and Danish.
Who handles client support?
You choose per client. Questions can come straight to us or go through you first. Tell us when you add the shop, and we will follow your choice.
What does beta v0.7 mean?
White label is in beta, version 0.7. We build and run your comparison site, and your name is under your clients' ads. We are still building the portal, where you manage your site, clients and invoices. If something does not work as it should, contact Magnus, who runs The CSS Partner.
Apply for white label
You talk to Magnus
Magnus Bo Nielsen
I built TheCSSPartner and I answer the phone myself. I read every application myself and reply within one working day. If you have questions first, call or write.
Still have a question? Call or message Magnus: +45 21 96 58 66WhatsApp
Phone hours: Mon to Fri, 9:00 to 17:00 CET/CEST