Get ~25% more buying power on Google Shopping in United Kingdom
Your Shopping clicks move off Google's own margin and onto an independent Comparison Shopping Service. You pay up to 20% less per click, which turns into about 25% more buying power from the same budget. Same campaigns, same feed.
Available now. Google Shopping and the CSS programme are live in the United Kingdom, and your ads can run through The CSS Partner within 24 hours.
The United Kingdom is a post-Brexit standalone Shopping market with CSS available. Your spend and saving are in pounds, and feed uploads use the GB country code.
New here?
What is a CSS?
A CSS, or Comparison Shopping Service, is an independent partner approved by Google to place your Shopping ads for you. Instead of running your products through Google's own comparison service, you run them through an independent one. You keep the exact same campaigns, the same product feed and the same Merchant Center. The only thing that changes is who submits your bids, and that single change lowers your click price by up to 20%.
Why this matters in United Kingdom
A regulated right, not a discount
In 2017 the European Commission fined Google 2.42 billion EUR for favouring its own shopping service, and forced it to give independent Comparison Shopping Services equal access to the Shopping auction (case AT.39740, upheld by the Court of Justice in 2024). Buying through a CSS is doing exactly what that ruling was designed to enable. You pay a small fee to an independent service instead of Google's margin on every click.
How it works
Live in 24 hours, in three steps
01
You send one ID
You hand over only your Merchant Center ID. No campaign access, no passwords, no feed changes.
02
We attach the CSS
We link our Google-approved CSS to your account. Your campaigns keep running exactly as they are.
03
You pay less per click
From the next auction your clicks come off Google's margin. The only visible change is the lower price.
The growth
~25% more buying power, ~20% lower click prices
A CSS lowers your Google Shopping cost per click by up to 20%. Because the same budget now buys more clicks, that is about 25% more buying power for the same spend. CSS pays off clearly once you run a steady monthly Shopping budget. At very small budgets the gain and the fee roughly cancel out. Above that, you profit from the first month.
United Kingdom
At £5,000/month in Google Shopping spend, a ~20% lower CPC is worth around £1,000/month, or roughly £12,000 across a year. Keep the budget and you get around 25% more clicks for the same £5,000.
The math, plainly
Why we say more growth, not a discount
Many providers say "20% off". But most shops do not lower their budget after switching to a CSS. So those cheaper clicks become about 25% MORE clicks from your existing Shopping budget. (20% cheaper clicks means 25% more clicks for the same spend: 1 divided by 0.80 equals 1.25.) That is growth, not a saving.
The offer
One flat, honest price
A transparent flat monthly price. No setup cost, no lock-in, cancel any time. One price covers every European CSS market, so you can sell across borders without juggling providers. Magnus, the founder, sets up the CSS link himself and stays the person you reach.
60-day guarantee: if you do not save more than you pay in the first 60 days, you get every cent back. Your account and your campaigns stay untouched: we only change the CSS provider at Merchant Center level, and you are one click from switching back.FAQ
Frequently asked questions
A CSS, or Comparison Shopping Service, is an independent partner approved by Google to place your Shopping ads for you. Instead of running your products through Google's own comparison service, you run them through an independent one. You keep the exact same campaigns, the same product feed and the same Merchant Center. The only thing that changes is who submits your bids, and that single change lowers your click price by up to 20%.
Yes. United Kingdom is one of the European CSS markets where Google Shopping and the CSS program are live, and we are a Google-approved CSS member there. You can attach our CSS today.
No. You keep the exact same campaigns, the same product feed and the same Merchant Center. The only change is who submits your bids. We need only your Merchant Center ID and you are live within 24 hours.