Google Shopping in Bulgaria: the euro landed first, the ads have not

Bulgaria adopted the euro on 1 January 2026 at a fixed rate of 1 EUR = 1.95583 BGN, becoming the twenty-first member of the euro area. The lev stopped being legal tender on 1 February, and the obligation to show both currencies ran until 8 August. That period is over.

For a merchant this is not trivia, it is a migration. Any price rule, feed field or reporting template that still assumes lev is now wrong, and your own historical Shopping data for Bulgaria spans two currencies. Fix that before you buy a single click, or your first month of reporting will be unreadable.

We had this wrong ourselves until today. This page quoted spend in lev eight months after the currency was withdrawn. We corrected it on 17 September 2026 and we would rather say so than quietly change the number.

Put Bulgaria on the waitlist. One email when we have confirmed CSS availability, nothing else.

Titles are read in Cyrillic. Bulgarian is written in Cyrillic, and shoppers type their queries that way. A feed whose product titles are transliterated into Latin letters, or left in English, will not match what people actually search for. Titles are the field Shopping leans on hardest, so translate them properly even if the descriptions are automatic.

Your prices are euro now, but your competitors' habits are not. Shoppers spent 146 years pricing in lev and eight months converting. Round euro prices read as designed; prices that are clearly a converted lev amount read as an afterthought. It costs nothing to round, and it is the cheapest trust signal on the page.