See what you pay Google today
Drag the slider to see your extra ad budget.
What Google takes in margin today
680 €
With us you get it straight back as ad value
+680 €
When you save Google's margin of up to 20%, you get 25% more from your ad budget. Where only €8 out of €10 previously went to the auction, your entire budget now goes directly to your bids.
This calculation is an illustrative example based on a 20% margin. Your actual results always depend on the market, feed quality and competition.
Enter your monthly Google Shopping spend, and the calculator shows how much of it goes to Google's margin today, at up to 20%. Through us, that part goes into your bids instead. No email and no sign-up needed.
How it works
1. You enter your spend
Type in roughly what you spend on Google Shopping per month. Nothing is sent anywhere; the calculation runs in your browser.
2. We take out Google's margin
A CSS Partner routes your bids into the Google Shopping auction without the margin of up to 20% that Google takes on the direct track, so each bid counts up to 25% more. The calculator applies that to your spend.
3. You see two ways to use it
If you would rather see the extra bid power as a lower cost than as more visibility, raise your target ROAS by about 25% at the switch. The choice stays yours: we never touch your campaigns.
If you run Performance Max
Enter the Shopping part of your spend only. In Performance Max the extra bid power reaches the Shopping inventory, not Search text ads, Display, YouTube or Gmail, and Google does not show how much of a PMax budget went to Shopping. If you enter your whole PMax budget, read the result as a ceiling.