Calculator
See what ~20% lower CPC is worth to your shop
Enter your current monthly Google Shopping spend and the calculator estimates what a ~20% lower cost-per-click is worth, both as money saved and as extra clicks for the same budget. No email, no sign-up, instant result. The numbers are estimates to show the arithmetic, not a guaranteed outcome.
Estimates based on a ~20% lower cost-per-click. Your actual saving depends on your campaigns, bids and category; most shops see 15 to 25%. The CSS saving applies to your cost-per-click only, never to your product prices.
How it works
1. You enter your spend
Type in roughly what you spend on Google Shopping per month. Nothing is sent anywhere; the calculation runs in your browser.
2. We apply the CSS saving
A CSS Partner routes your bids into the Google Shopping auction without the margin Google takes on the direct track, so your cost-per-click drops by around 20%. The calculator applies that rate to your spend.
3. You see two ways to use it
Either bank the saving as reduced spend, or keep the same budget and buy around 25% more clicks. The choice stays yours; we never touch your campaigns.
The saving is structural, not a promotion. It comes from EU ruling AT.39740, which requires Google to let authorised CSS providers into the same Shopping auction on equal terms. The subscription is a flat 20 €/month covering every live CSS country, with no contract and no setup fee.
Get started now. Live in 24 hours.
No email needed to use the calculator. You only share details if you decide to start.