Google CSS Expansion Delayed: Join the Country Waitlist

What has changed in the 2026 rollout?

Our CSS availability guide distinguishes 24 established markets from 12 expected expansion markets. Its earlier 2026 rollout references describe the original plan, not a promise that those markets are live today.

The delay update is based on our reported direct communication with Google, recorded on 4 September 2026. It is not a new public launch announcement from Google. We have no confirmed replacement timetable or country-by-country opening dates to publish.

Join the country waitlist

Select one or more of the 12 markets in our pending expansion list. The list is for availability notifications only: joining does not switch a Merchant Center account, start a trial or create a paid subscription.

What happens after you join?

• We save your email and the countries you selected for availability updates.
• When we have confirmed that a selected market is open for CSS, we’ll use your request to contact you with the next steps. There is no confirmed launch date yet.
• You choose whether to proceed. A waitlist signup does not grant access or guarantee eligibility, advertising performance or savings.

Already working with us? You can still register interest here; this notification request does not change the markets configured on your active customer account. To withdraw your request, contact info@thecsspartner.com from the email you used.

Prepare while the rollout is on hold

Use the waiting period to review local product titles, feed quality, shipping, returns and your business’s ability to serve each market. Keep country launch budgets conditional on confirmed availability rather than assuming an earlier planned date still applies.

For the existing programme, start with what a CSS partner does. When a market becomes available, our switching guide explains the separate account approval process. You remain in control of when to take that step.

Why some delays carry more uncertainty than others

The 2017 EU ruling only requires equal CSS access in EU and EEA markets. Google extends the same model to the United Kingdom and Switzerland voluntarily, not because a regulator requires it. That distinction matters for the pending list: a delay in an EU or EEA market is a timing question, because the legal requirement to open it does not go away. A delay in a market outside that scope is a genuine open question, because nothing compels Google to extend the programme there at all.

We flag that difference on each pending market's own page rather than treating every delay the same way, because a merchant weighing whether to wait is asking two different questions depending on which kind of market they are in.